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Immersive Technologies bucks the economic trend with record production levels

22 July, 2009 - Perth Australia

In a climate that has left many businesses carefully weighing their options, Australian company Immersive Technologies is staying the course, creating strong financial growth and confirming its status as the worldwide leader of earthmoving simulation technology.

With a focus on Operator Optimization and supporting solutions Immersive Technologies has attained a new 12 month record, producing 100 of its advanced simulator modules, or Conversion Kits®, during the 2008/09 Financial Year.

The 100th Conversion Kit® module for the year simulates the operation of a dragline and was completed in June 2009 for customer Peabody Energy in the United States. Immersive Technologies has global exclusive technical and licensing agreements with the five leading Original Equipment

Manufacturers (OEM). Through these OEM alliances Immersive gains exclusive access to confidential proprietary technical information which authenticates the simulators and its Conversion Kit machine modules providing the customer with confidence.

Immersive Technologies’ Chief Executive Officer, Peter Salfinger said, “I am extremely proud of all the employees at Immersive for achieving this latest record. It is testament to our company’s continued vision to make every mining and heavy equipment operator in the world safer and their employer more profitable with our simulation technologies.”

“A very positive sign for Immersive has been the high level of repeat purchases from existing customers. They are achieving real results from their AE Simulators, including increased operator safety and reduced costs”, said Peter Salfinger.

High levels of attendance at Immersive Technologies’ recent 2009 Americas User Group Forum in Park City Utah, clearly demonstrate the industry’s growing acceptance and reliance on Immersive Technologies’ advanced equipment simulator technology, and the company’s ability to continually deliver industry leading training solutions.

With simulation training providing a significant positive impact on safety, productivity and maintenance levels, all indicators point to the continued strong growth for Immersive Technologies.

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About Immersive Technologies

Immersive Technologies is the world's largest, proven and tested supplier of surface and underground Advanced Equipment Simulators to the global mining industry. The company has achieved this unique position by focusing on its mission to make every mining and earthmoving equipment operator in the world safer and their employer more profitable through its simulation technologies. Immersive Technologies' Advanced Equipment Simulators are helping hundreds of mining companies around the world to increase their equipment operators' safety and site profitability through effective simulation training.

Immersive Technologies provides its customers with the most effective Advanced Equipment Simulators available. This is made possible through the formal exclusive licensing and technical information alliances Immersive has established with the leading Original Equipment Manufacturers (OEM), including: Caterpillar, Hitachi, Komatsu and Liebherr. These unique alliances provide Immersive Technologies with exclusive access to the OEM's proprietary and confidential machine technical information that is required to correctly simulate the OEM's machines and is not available through other public or dealer channels.

With advanced simulator modules deployed in 39 countries, Immersive Technologies is dedicated to provide outstanding service. To deliver on this commitment the company has customer sales and support offices located close to its customers in Perth and Brisbane Australia, Salt Lake City USA, Calgary, Ottawa & Vancouver Canada, Monterrey Mexico, Lima Peru, Santiago Chile, Bochum Germany, Johannesburg South Africa, Jakarta Indonesia, Kolkata India and Jeddah, Saudi Arabia.

Immersive has the global mining experience, innovative technology, product range, OEM relationships, proven support commitment and industry vision to partner with you to ensure your simulator training solution delivers the significant results you expect.